VIDCON 2017 - Notes

Sunday, July 2, 2017


Hey everyone, I thought I would post my VidCon 2017 Notes on my blog here for personal record and if anyone is interested. Enjoy!









  1. Edutainment Panel

  • Teaching = Sharing Experience

    • Enthusiasm for a topic is contagious

      • Explore possibility of connected with much younger audience in Composer Cafe

    • Male/Female ratio is around 90/10 for most viewers! WOW

      • Explore more of beauty connecting with education to reach female audience

    • Teach what you would want to tell your partner over dinner, or someone with no experience in the field you are teaching. 

      • Make it engaging for anybody

      • You’re essentially dating your audience

    • Thumbnails

      • Ask a question

      • Use for bait (not click bait but actually bait)

    • People WANT to be educated

    • Collaborate outside your medium

    • When teaching humanities, you are teaching critical thinking

      • Tie your education to the real world

      • Encourage Curiosity

    • Ad revenue is not reliable but Brands are very interested in promoting education


II. How To Turn Your Channel Into A Business

  • You MUST use affiliate programs, get’s you paid for your products you use

    • ex.

    • Make money with Speaker fees

    • Don’t think of your revenue as purely a “YouTuber”, use YouTube as a vehicle to spread your business


    • Get a team of those you trust around you (family, spouse, friends) and utilize their skills

    • 50/50 Content

      • Half is what is trending and profitable

      • Half is your passion


III. Music Panel

  • DISTROKID - $20 a year?! Check that ish out



  1. Lighting Workshop

  • 3 Point Lighting Basics

    • Called “Triage” or “Interview Lighting”

    • Terms

      • Key, Fill, Back

    • Types of Lights

      • Tungsten

        • Bright, focused

        • Hot, need gloves to handle, heavy, tend to explode

        • Wide range of prices

        • power hungry, do not last

      • Fluorescent

        • not super hot, nice diffusion

        • fragile

        • bulbs filled w/ gas? no not really

        • inconsistent light temperatures

      • LED

        • Affordable

        • Power efficient

        • Portable but battery is short lived

        • plastic, cheaper housing

        • cheap lights cause bad color temperature

      • No Light

        • sun is bright! but inconsistent

        • most inexpensive option!

      • Practical Light

        • light fixture used in shot

        • adds ambience 

    • Black Wrap

      • matte black surface cover (tape or cloth)

      • used to absorb the light rather than reflect

    • Light temperature

      • Sunlight 6500k white/blueish light

      • Tungsten yellow light

      • Always use a white balance!

        • Use a sheet of paper for white balance reference

    • Diffusion

      • Scatters the light

      • makes shadows softer

    • Final tips

      • raise lights 1-2 ft above subject’s head

      • stay at least 1ft away from Background

      • always diffuse light when possible


II. Buzzfeed Digital AF

  • If you are creating content, create A LOT 

    • make content native to specific platforms

    • Use your successes and follow up with them

    • Promote “intellectual curiosity”

      • using sites like Tumblr, Reddit, TubeFilter


III. Competing with Goliath

  • Be hands on with Merchandise

    • do limited time sales

    • use a local business

    • Content = Your Lifeblood

      • Audience should be there for your UNIQUE content


IV. Copyright Panel (Hosted by Copyright Alliance)

  • Copyright Alliance wants to help the creator and the user

    • Copyright does NOT protect ideas, it DOES protect the expression of ideas

      • protects original expression

      • do not have to register to be protected

    • “Fair Use” is always Case by Case

      • nonprofit or commercial?

      • is it transformative?

      • Fictional or factual?

      • How much are you using?

      • Does it cause harm to the market?

    • DMCA

      • acts as a bridge for the copyright owner and perpetrator online

      • YouTube Content ID is NOT DMCA

        • Strike = from DMCA

        • No Strike = from Content ID

      • Equivalents

        • Facebook = Audible Magic (3rd party)

          • reportedly not as reliable

    • Scenarios

      • Film/Game Footage being used

        • content must be about the footage

        • must rise to the level of criticism

      • Song Covers

        • 2 Copyrights: Recording & Publishing

        • Check “YouTube” - “Create” - “Music Policies” for current song info

        • Have an offensive plan in mind when creating covers

      • Education

        • Are you commercial?

        • Are you taking from another educational source?

    • “Right of Publicity” is not the same as copyright

    • Check out “Volunteer Lawyers for the Arts”



  1. Music Chat w/ Peter Hollens

  • There is a difference between Mastering the Craft and Mastering the Art

    • For Peter: 90% of funds go back into business

      • Contractors: Arrangers, mixers, vocal editors, 3 video teams

      • Infrastructure: 3 Offices

    • For Peter: 98% of time studying the business, 2% was creating

    • find the balance

    • First 18 months

      • made $30,000 total before taxes

      • swindled by a Multi-Channel Network

      • most came from sales on iTunes and Amazon

    • Self taught businessman, recording engineer

    • Always leverage new technology

    • Utilize your inner circle

      • you are only as good as those around you



      • This is not what I dream of or what I want, this is what I DO

    • Peter: working on at least 32 songs at once?!

    • Need at least 1,000s of hours of work and communication to build the trust in the brand

    • To be a modern day musician, you are:

      • a community manager

      • an entrepreneur

      • your own agent

    • Value Knowledge and your relationships over money

    • Utilize Patreon, DON’T rely on Ad Revenue

      • For covers - you want it to get flagged by Content ID!

    • Figure out where you are blocked, and learn how to tear down the road block. Then tackles another and another and another











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